“I’ve known Alan Bergstein for close to 15 years. He has been a leader at both CMP and IDG over that time period and has launched new properties and led efforts to help his companies increase Web presence and revenues. Alan is one of the best in the technology publishing business.” -Sarah Fay, President, Isobar
Morris R. Levitt, Ph.D.
“Alan Bergstein is a terrific senior media executive with extensive experience in the high-tech, life science and health care markets. He did a great job working with me as a leader and innovator in sales, marketing and product development, especially in the electronic/ Internet space. I was impressed by his ability to develop a wide…
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Copy this into the post (or use CuteClips#4): Research Methodology and Survey Messaging: What to say, How to Say It
Strategic Positioning
A comprehensive mapping of the competitive landscape in a changing environment, and clear understanding of the unique position, benefits and selling points of each offer and brand. What needs to happen to produce best-in-class products and services.
Business Planning
From white-board brainstorming to assessment of market feasibility to an exquisitely crafted budget planned down to the last detail and clear justification for a return on investment.
Online Strategy
A comprehensive online strategy that considers all sorts of meaningful e-initiatives, and will scale across web, mobile and tablet devices, as your opportunities expand.
Social Networking
Leveraging the relationships that your customers have established through internet and other electronic channels. Success in engagements and buzz will come from a tight integration of efficient and effective tools and techniques under a comprehensive social media strategy.
Media Transformation
Continue to increase your brand’s value by shifting from a heavy reliance on traditional products and ad dollars, to a more diversified portfolio business model, resulting in a vastly improved bottom line.
Multi-Platform Integration
Leverage the latest platforms, technologies and channels to create and sell best-of-class products across Internet, digital, print, face-to-face, direct marketing, and social media in a cohesive business strategy.
Maximize Impact
Engage your audience through multiple access points. Tap into some of your greatest assets, your content archives and customer and visitor data to build your business faster using next generation communications.
Contact me
781.718.2322
alan@alanbergstein.com
ABiMC Services
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