Category Archives: New Revenue Generation

New Revenue Generation

Effectively leverage sales models that range from small groups of individual contributors to large organizations with complex layers of staff, alliances, partnerships and ad networks.

  • Strategic Selling to Clients and Agencies
  • Targeting and Prospecting
  • Building Account Relationships
  • Customer Service – Understanding How Easy it Is for Your Customer to Buy Elsewhere
  • Key Account Planning
  • Selling an Extra Page or Today’s Web Inventory
  • Nationwide Presentations
  • Rollouts and NDA Meetings with Top-Tier Clients
  • Business Development
  • Sales Promotions
  • Packaging and Selling Special Sites, Special Sections, Special Editions
  • Integrated Sales Proposals that Clients Can and Will Buy
  • Building an Editorial Calendar that Sells
  • Sales Management: Small Groups to Large, Complex Organizations
  • Sales Metrics
  • Success-Based Motivational Compensation Plans that Keep Costs Variable
  • Ad Ops: Opportunity as Much as Operations