New Revenue Generation

Effectively leverage sales models that range from small groups of individual contributors to large organizations with complex layers of staff, alliances, partnerships and ad networks.

  • Strategic Selling to Clients and Agencies
  • Targeting and Prospecting
  • Building Account Relationships
  • Customer Service – Understanding How Easy it Is for Your Customer to Buy Elsewhere
  • Key Account Planning
  • Selling an Extra Page or Today’s Web Inventory
  • Nationwide Presentations
  • Rollouts and NDA Meetings with Top-Tier Clients
  • Business Development
  • Sales Promotions
  • Packaging and Selling Special Sites, Special Sections, Special Editions
  • Integrated Sales Proposals that Clients Can and Will Buy
  • Building an Editorial Calendar that Sells
  • Sales Management: Small Groups to Large, Complex Organizations
  • Sales Metrics
  • Success-Based Motivational Compensation Plans that Keep Costs Variable
  • Ad Ops: Opportunity as Much as Operations