Category Archives: Product Development

Product Development

Content creation and testing to packaging to audience engagement and lead generation, all wrapped up in enticing bundles, integrated pricing programs and market introduction tactics.

  • Needs Assessment
  • Content and Packaging
  • Customer Engagement
  • Audience Development and Retention
  • Demographic Definition
  • Audience Analysis and Packaging
  • Must-Haves to Infuse You Into Your Industry (Industry Data, Calendar of Events, Jobs and Career Advice, Buyers’ Guides)
  • Turning Quality and Performance into Maximum Revenue
  • Moving from Web 1.0 Brochureware into a Web 2.0 Destination Web site
  • Lead Generation
  • Product Launches
  • Repositioning
  • Brand Extensions
  • Concept Testing