Continue to increase your brand’s value by shifting from a heavy reliance on traditional products and ad dollars, to a more diversified portfolio business model, resulting in a vastly improved bottom line.
Multi-Platform Integration
Leverage the latest platforms, technologies and channels to create and sell best-of-class products across Internet, digital, print, face-to-face, direct marketing, and social media in a cohesive business strategy.
Maximize Impact
Engage your audience through multiple access points. Tap into some of your greatest assets, your content archives and customer and visitor data to build your business faster using next generation communications.
Market and Ad Research
Understanding your targets, how to build your customer base and loyalty through factual analysis of primary and secondary data, and creating a better customer experience with communications that simply work better.
Crain’s RCR Wireless News
Crain Communications is one of the largest privately-owned business publishers in the U.S. Brand Assignments RCR Wireless News: enabling intelligence on all things wireless for industry leaders and enterprise volume buyers. RCR Wireless News is the premier news source for the wireless communications industry and related ecosystem. RCRWireless.com (150,000 online audience) RCRWireless Daily Update…
IDG’s Bio-IT World, Inc.
IDG is the world’s leading technology media, research and events company. Brand Assignments Bio-ITworld.com (50,000 online audience) Bio-IT World (27,000 magazine subscribers), leading diversified media portfolio addressing life science professionals’ utilization and purchase of indispensable technologies for drug discovery, development and clinical trials Bio-IT World Conference + Expo (3,000 attendees to an annual three-day…
CMP Media (now UMB)
Business Technology Group Market leading publisher of business/technology publications, Web sites and events targeting IT and computer-savvy business professionals and engineers. Brand Assignments InformationWeek (440,000 subscribers) Optimize (70,000) InternetWeek (215,000) Network Computing (220,000) Windows magazine (826,000) Tele.com (70,000) Data Communications (134,000) TechWeb.com. Growing and Adapting Complex Business over Several Business Cycles Challenges ranged from…
Reed/Elsevier (Cahners)
A leading publisher of technical trade magazines and Web sites and organizer of conferences. Brand Assignments Datamation (180,000 subscribers), cited by Advertising Age as one of the fastest growing trade pubs in 1990 Electronics market leaders EDN (220,000 engineers) and Electronic Business (80,000 electronics industry managers). Building Important Brands, Launching New Products, Always Making Rain…
Content is and always will be King
It’s not a stretch from talking about Bing to talking about how content is king. In the old publishing world, editors and reporters and some occasional expert guest columnist would be the sole source of your news. Today, content is still king, but it’s ever more likely you’ll be exposed to the flavor of user-generated…
From my FSU days
In general, I’m a big fan of Lynda.com for online video training. One of the modules that I learned a lot from early on is Richard John Jenkins on Search Engine Optimization. I’ve referred any number of less than technical colleagues to this movie. And I’ve used pieces of this in my how-to workshops with…
Mike Blau, General Manager, CMP Media
“Worked with Alan at CMP Media for about 5 years. At CMP Alan had a wonderful ability to collaborate with others, succeed through a multitude of company and market changes (which there were many), and always stay focused on driving revenues. Was a key figure in the devlopement and managment of the sales structure. Also…
Kelly Haley (Klagges), Director of Finance, Bio-IT World
“As President of my former employer, Alan was an integral force behind the growth and depth of the company. His unceasing efforts and drive to build, grow, and create new products made Bio-IT World a unique and trusted brand in life sciences. I would hope to work with him again some day.” -Kelly Haley (Klagges),…
Contact me
781.718.2322
alan@alanbergstein.com
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