Author Archives: Alan

Alan Bergstein has been involved with countless website migration efforts, most recently doing so as a consultant to Internet publishers and marketers large and small. And prior to that as a senior media executive with more than 25 years of successful experience and significant accomplishments at several of the publishing industry’s foremost companies, including IDG, CMP, Crain Communications and Reed Elsevier/Cahners. Much of his time over the last ten years has been focused on transforming traditional publications from their total reliance on print ad revenue into a more diversified portfolio business model, emphasizing online and other electronic media including Web sites, digital magazines, eNewsletters and Webcasts. He also helps small businesses and individuals in their efforts to enhance their revenue stream by webifying their operations and marketing. Alan recently earned a Masters Degree in Internet Marketing from Full Sail University. He also has a bachelor of science degree in communications, with majors in advertising and marketing, from Boston University and has studied at the Columbia University Graduate School of Business and has been a speaker at a number of industry events.

Buried Treasures

Dig up more customers and revenue by first Identifying and then celebrating all of the extraordinary “best practices” within your current organization, while learning how to apply excellent practices known to work elsewhere.

Marketing & Communications

Increase customer engagement through effective marcom materials, ads, sales tools, presentations and a persuasive sales force armed with factual analysis of data and results from syndicated studies; Impact apperception of brands in an integrated portfolio of “uber” and sub-brands.

Technology Integration

If it’s not making you money, it sure better be saving you money. Efficient use of new technology for Internet and digital publishing, editorial workflow, search engine optimization, audience database, advertising operations, web analytics, user experience, demand generation, forecasting and communicating.

Resource Deployment

Developing and deploying a world-class organization begins with a vision and an establishment of an environmental framework for passion and excellence.

Product Development

Content creation and testing to packaging to audience engagement and lead generation, all wrapped up in enticing bundles, integrated pricing programs and market introduction tactics.

New Revenue Generation

Effectively leverage sales models that range from small groups of individual contributors to large organizations with complex layers of staff, alliances, partnerships and ad networks.