Understanding your targets, how to build your customer base and loyalty through factual analysis of primary and secondary data, and creating a better customer experience with communications that simply work better.
Tag Archive: solution
Strategic Positioning
A comprehensive mapping of the competitive landscape in a changing environment, and clear understanding of the unique position, benefits and selling points of each offer and brand. What needs to happen to produce best-in-class products and services.
Business Planning
From white-board brainstorming to assessment of market feasibility to an exquisitely crafted budget planned down to the last detail and clear justification for a return on investment.
Online Strategy
A comprehensive online strategy that considers all sorts of meaningful e-initiatives, and will scale across web, mobile and tablet devices, as your opportunities expand.
Social Networking
Leveraging the relationships that your customers have established through internet and other electronic channels. Success in engagements and buzz will come from a tight integration of efficient and effective tools and techniques under a comprehensive social media strategy.
Buried Treasures
Dig up more customers and revenue by first Identifying and then celebrating all of the extraordinary “best practices” within your current organization, while learning how to apply excellent practices known to work elsewhere.
Marketing & Communications
Increase customer engagement through effective marcom materials, ads, sales tools, presentations and a persuasive sales force armed with factual analysis of data and results from syndicated studies; Impact apperception of brands in an integrated portfolio of “uber” and sub-brands.
Technology Integration
If it’s not making you money, it sure better be saving you money. Efficient use of new technology for Internet and digital publishing, editorial workflow, search engine optimization, audience database, advertising operations, web analytics, user experience, demand generation, forecasting and communicating.
Resource Deployment
Developing and deploying a world-class organization begins with a vision and an establishment of an environmental framework for passion and excellence.
Product Development
Content creation and testing to packaging to audience engagement and lead generation, all wrapped up in enticing bundles, integrated pricing programs and market introduction tactics.
Contact me
781.718.2322
alan@alanbergstein.com
ABiMC Services
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