Recommended Reading

  • Professional Services Marketing: How the Best Firms Build Premier Brands – Mike Schultz and John E. Doerr
  • Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History – David Meerman Scott and Brian Halligan
  • Social Marketing to the Business Customer – Paul Gillin, Eric Schwartzman
  • FREE – The Future of a Radical Price – Chris Anderson
  • Outliers: The Story of Success – Malcolm Gladwell
  • The Ultimate HOW-TO Marketing Guide – David Meerman Scott
  • Inbound Marketing: Get Found Using Google, Social Media and Blogs – Brian Halligan and Dharmesh Shah
  • Affiliate Marketing on the Web – Bruce C. Brown
  • A Practical Guide to Affiliate marketing – Evgenii “Geno” Prussakov
  • Cyber Law: A Legal Arsenal for Online Business – Brett J. Trout
  • Death by Meeting – Patrick Lencioni
  • The New Rules of Social Media – David Meerman Scott
  • Rocket Surgery Made Easy – Steve Krug
  • The Brand Gap – Marty Neumeier
  • The 22 Immutable Laws of Branding – Al Ries and Laura Ries
  • Building Findable Websites: Web Standards, SEO, and Beyond – Aaron Walter
  • Always Be Testing: The Complete Guide to Google Website Optimizer – Bryan Eisenberg and John Quarto-vonTivadar
  • Always On: Advertising, Marketing and Media in an Era of Consumer Control- Christopher Vollmer with Geoffrey Precourt
  • Click: What Millions of People Do Online and Why it Matters – Bill Tancer
  • Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR – Brian Solis and Deirdre Breakenridge
  • Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site – Mike Moran and Bill Hunt
  • The Leaders Guide to Storytelling: Mastering the Art and Discipline of Business Narrative – Stephen Denning
  • Web Analytics: An Hour a Day – Avihash Kaushik
  • Mobile Advertising – Supercharge your Brand – Chetan Sharma, Joe Herzog and Victor Melfi
  • DigiMarketing – Essential Guide to New Media Marketing – Kent Wertime and Ian Fenwick
  • Search Engine Optimization Bible – Jerri Ledford
  • Prioritizing Web Usability – Jakob Nielsen and Hoa Loranger
  • Newsonomics: Twleve New Trends That Will Shape the News You Get – Ken Doctor
  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity – Avinash Kaushik
  • Drupal 6 SEarch Engine Optimization – Ben Finklea
  • Content is King – David Mill
  • The Four Obsessions of an Extraordinary Executive – Patrick Lencioni
  • Writing for Multimedia and the Web – T. Garrand
  • Letting Go of the Words – Janice Redish
  • The Search – John Beattle
  • The Long Tail – Chris Anderson
  • The End of Medicine – Andy Kessler
  • Freakonomics – Steven Levitt & Stephen Dubner
  • Call to Action – Bryan & Jeffrey Eisenberg
  • Writing for the Web – Crawford Killian
  • The Sales Bible – Jeffrey Gitomer
  • Prioritizing Web Usability – Jakob Nielsen
  • Don’t Make Me Think – Steve Krug
  • The New Rules of Mareting and PR – David Meerman Scott
  • Buzzmarketing – Mark Hughes
  • The Tipping Point – Malcolm Gladwell
  • Beyond the Core – Chris Zook
  • Visionary Selling – Barbara Geraghty
  • Selling to VITO – Anthony Parinello
  • Go for NO! – Richard Fenton
  • HBR Special Sales Issue – Harvard Business Review
  • The Wisdom of Teams – J. Katzenbach & D. Smith
  • Visions – Michio Kaku
  • Cracking the Genome – Kevin Davies
  • As the Future Catches You – Juan Enriquez
  • Drumming at the Edge of Magic – Mickey Hart