If it’s not making you money, it sure better be saving you money. Efficient use of new technology for Internet and digital publishing, editorial workflow, search engine optimization, audience database, advertising operations, web analytics, user experience, demand generation, forecasting and communicating.
- Making the Digital Transformation from Traditional Operations
- Appreciation of Production and Development Technologies from Mainstream to New-and-Emerging
- Translate Business Needs Into Web/IT Engineering Plans
- Web Systems Design
- Operations Systems Development and Deployment
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- Project Management
- Cost Justification Analyses
- Web Analytics
- Search Engine Optimization
- Predictable Forecasting Systems
- Ad Operations: So Much More Than Traffic
- Content Management Systems
- Workflow Process and Methods
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