Category Archives: Strategic Positioning

Strategic Positioning

A comprehensive mapping of the competitive landscape in a changing environment, and clear understanding of the unique position, benefits and selling points of each offer and brand. What needs to happen to produce best-in-class products and services.

  • Position your organization vis a vis a changing environment
  • How do you tell the world who you are and what you do?
  • Focus on the Future
  • What do you stand for?
  • How do your customers see you?
  • How do you know?
  • SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
  • Competitive Alternatives
  • 4Ps of Marketing (Product Features, Price, Place and Promotion)
  • Customer Segmentation Strategy
  • Michael Porter in HBR:
    – Stand for Something
    – Focus on Profitability
    – Offer a Unique Set of Benefits
    – Differentiate Core Activities
    – Specialize
    – All Activities Should Reinforce
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