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Crain’s RCR Wireless News

 

Crain Communications is one of the largest privately-owned business publishers in the U.S.

Brand Assignments

RCR Wireless News:
enabling intelligence on all things wireless for industry leaders and enterprise volume buyers. RCR Wireless News is the premier news source for the wireless communications industry and related ecosystem.

RCRWireless.com
(150,000 online audience)

RCRWireless Daily Update
(75,000 registered email subscribers)

RCR Wireless News
(50,000 paid and quaified subscribers – print and digital newspaper)

RCR Wireless News CTIA Official Show Daily

RCR Wireless News WiMaxWorld Official Show Daily
(print and digital daily news magazine distributed at and around the shows)

Transforming a Media Organization

Challenges included changing a 25-year-old organization that was primarily print-centric to one that was Web2.0 savvy and operationalized, the rapid shift by marketers away from print, and the economic collapse of the ad market in 2009.

Solutions: Developed integrated media platform content products geared to professionals at wireless carriers/operators, network equipment and device manufacturers, Internet service providers, distributors and regulatory agencies; set sales and marketing strategies; identified and segmented target markets for more rapid sales growth; infused lead-generation throughout product portfolio; changed organization from print-centric to web-centric publishing. Created a system of multi-sourced content.

Alan Bergstein’s role:

  • Publisher and Editorial Director
  • Held full P&L control; recruited, trained, and retained top talent;
  • Developed and implemented strategic business plans;
  • Directed up to 26 multi-function staff and 12 outsourced vendors;
  • Evaluated acquisitions; negotiated content, production and relationship contracts.

Achievements:

• Increased scope and value of product line by driving integrated revenues across online, digital and print media channels, Webcast programs, and partnerships with trade show organizations
• Continuously expanded electronic product line from custom Web seminars to multi-topic e-newsletters to robust Web site, ultimately generating more than one-third of company revenues; expanded franchise to include more buy-in levels for more customers and revenue sources
• Changed a print-centric, news-only culture to that of advanced Web 2.0 publishing model (rapid publishing to the Web and e-Newsletter audience, plus more reflective analysis in print)
• Quadrupled web audience and tenfold increase in eNewsletter registrations through massive web-rearchitecture project and aggressive use of search engine optimization techniques.
• Tripled e-revenues
• Moved from weekly to hourly publishing workflow, doubling content without increasing head-count
• Significant advertisers including IBM, ZTE, Cisco, Nokia Siemens Networks, Huawei, ATT, Ericsson
• Inspired excellence across a team consisting of consisting of content, sales, eMedia, production, audience development, search optimization, marketing, Webcasting, and business professionals
• Recognized as the industry leader in publishing trusted information print and online by independent readership studies over CTIA attendee lists
• RCR Wireless Daily Update named as Finalist with Honorable Mention as MINs Best of the Web Award in March 2009
• Web and digital publishing methods viewed as a laboratory within the parent company for use by other Crain publishing groups.

 

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