Crain Communications is one of the largest privately-owned business publishers in the U.S.
RCR Wireless News:
RCRWireless Daily Update
RCR Wireless News
RCR Wireless News CTIA Official Show Daily
RCR Wireless News WiMaxWorld Official Show Daily
Transforming a Media Organization
Challenges included changing a 25-year-old organization that was primarily print-centric to one that was Web2.0 savvy and operationalized, the rapid shift by marketers away from print, and the economic collapse of the ad market in 2009.
Solutions: Developed integrated media platform content products geared to professionals at wireless carriers/operators, network equipment and device manufacturers, Internet service providers, distributors and regulatory agencies; set sales and marketing strategies; identified and segmented target markets for more rapid sales growth; infused lead-generation throughout product portfolio; changed organization from print-centric to web-centric publishing. Created a system of multi-sourced content.
Alan Bergstein’s role:
• Increased scope and value of product line by driving integrated revenues across online, digital and print media channels, Webcast programs, and partnerships with trade show organizations